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Logic Model


Logic Model Help Page


United Way has developed this page to provide technical assistance to programs submitting grant proposals, particularly small and grassroots organizations who may not have experience creating a logic model in the past. These guidelines may also be useful for programs and agencies who have not previously applied for United Way funding, or for agencies that plan to create a new program with United Way funding. Particularly if your program is outcome-focused, it can help clarify the way in which you describe and understand your program.


Logic Model:

For certain grants, we request programs to submit a logic model to the funding review team, but we do not have a set format in which we require this information.  If your program already has a logic model stop here and submit that with your grant proposal - there is no need to create new work for yourself!  If your program is starting from scratch, you can download the following fillable pdf:


Logic Model Template


Top Box - Program Name and Request Amount:

Program Name refers to the program for which you are seeking funding. 

Request Amount is the amount you are requesting from United Way. It is an annual amount.


Main Body of Logic Model:

Inputs includes the resources the agencies provides to make a program happen - funding, staff, and materials

Activities is a list of activities that happen in order to make a program happen - classes, mentoring, education, vaccinations, transportation, or staff trainings

Program Indicators - roughly, this is how much work was done: how many clients were served, how many sessions were held, etc. It can also include measures of how well service was provided.

Program Outcomes -roughly, this demonstrates that clients are better-off for participating in the program. They measure changes in attitude, behavior, and circumstance for individual clients.

Population Indicators - these are the indicators (such as income levels, homelessness, or health) that will be influenced by the activities of the program, even if to a very small degree. 

Population Outcomes - these correlate broadly to program goals, but carried forth on a community level. Examples: individuals and families are financially stable, children reach their full potential in school, etc.


Bottom Boxes - Assumptions and External Factors:

Assumptions: Many projects or intiaitives make assumptions about the people they intend to reach, the quality and/or intensity of the services offered, and/or the environment in which the program operates. It is important to be explicit about the assumptions that the program makes, since many programs succeed or fail based on whether the assumptions are realistic. For example, a program may assume that the target population actually will come to the program offered, that the community supports the program and will continue to contribute to it, that staff are qualified or trained to carry out the program consistently, and that the intensity of the program is sufficient enough so that participants will change their behavior or exhibit the desired behavior. 

External Factors: Programs do not occur in a vacuum. Many factors over which you have little or no control may affect your program's outcomes. These external factors - such as the political and economic situation, social influences, and even weather - can help or hinder a program's success. Changes in any of these contextual factors may require program adjustments.