Equity Challenge Promotional Toolkit

Thank you for helping us spread the word about the 21-Day Equity Challenge relaunching January 2022! Below you will find various resources to help you share this free opportunity with others. Together, we will recruit thousands to participate in the challenge.

Basic Description

The 21-Day Equity Challenge is a free self-guided learning journey hosted by United Way of Olmsted County to help build our community’s awareness of the ways that bias, prejudice, privilege, and oppression show up in our work and lives. Participants can expect to spend 15 minutes each day of the challenge delving into email prompts with readings, videos, and resources that deepen their understanding of equity and justice. 

Equity Challenge Promo Image 1 - Rectangle


Email Promotion

Send this pre-populated email message about the 21-Day Equity Challenge with your friends, family, and colleagues. Bonus if you print this I JOINED THE CHALLENGE sign and attach to your email!



Promotional Flyer

Download our 21-Day Equity Challenge flyer that explains the 3 steps to get started!

Download Flyer


Content Calendars (with and without images)

Download either version of our Equity Challenge Calendar to track the daily content of this learning journey!

21-Day Equity Challenge - January Calendar


21-Day Equity Challenge - January Calendar with Images


Activity Log

Print or download our Challenge Activity Tracking Log to record your daily progress and ensure you are taking full advantage of what the challenge has to offer.

Activity Log


Social Media

Below are some sample posts and graphics you can use to promote the 21-Day Equity Challenge through your social media channels. Feel free to use these as they are or change them to fit your style. To use the graphics, click the images below and right click to save to your computer.

Sample Post #1

Join thousands of Minnesotans uniting to learn and grow together with @uwolmsted’s #EquityChallenge. Sign up at https://www.uwolmsted.org/equity-challenge to be part of the free 21-day online learning journey that begins on January 4, 2021. 

Equity Challenge Promo Image 1 - Square

Sample Post #2

Joining the 21-Day Equity Challenge means committing 15 minutes each day to readings, videos, and resources that deepen your understanding of equity and justice. Won’t you join us? #UnitedForEquity https://www.uwolmsted.org/equity-challenge 

Equity Challenge Promo Image 2 - Square

Sample Post #3

I just signed up for @uwolmsted's #EquityChallenge, and I challenge @name and @name to sign up, too! Sign up for free at https://www.uwolmsted.org/equity-challenge, and challenge two or more of your friends to do the same.

Equity Challenge Promo Image 4 - Square

Sample Post #4

@business staff has committed to taking @uwolmsted's 21-Day #EquityChallenge. It starts on January 4. Won't you join us? https://www.uwolmsted.org/equity-challenge

Equity Challenge Promo Image 3 - Square

In the News

Public Service Announcement (PSA)

Many thanks to KTTC for developing a 15-second Public Service Announcement to spread the word about the 21-Day Equity Challenge launched in October 2021 and relaunched in January 2022!

Press Release

Read United Way of Olmsted County's press release that went out to local media on September 15, 2021.

Thank you to KIMT for running a news story to help us raise awareness of our 21-Day Equity Challenge!

Mayor's Proclamation

Kim Norton, Mayor of the City of Rochester, has declared October 4, 2021 as: United for Equity Day, the commencement of the 21-Day Equity Challenge!

21-Day Equity Challenge Main Page 
Read our Equity Statement of Principle
Read our Diversity, Equity, and Inclusion Statement of Principle